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The Valuation of Content

The valuation of content is a subject that has been at the forefront of my mind lately. In the movie business, we used to anticipate the value of content (movies) we were interested in financing and...

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Building a Content Platform

Yesterday, I discussed content as a platform. Today, I’m going to provide tips for building your content platform. The 90-9-1 Rule The 90-9-1 Rule is more of a benchmark, but it states that 1% of the...

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CMO Mondays: Snapchat files for IPO

Last week, Snapchat’s parent company, Snap Inc., filed paperwork for an IPO, with an expected valuation of $25 billion or more. In 2014, Snapchat introduced advertising into the platform. In 2015, it...

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