The Valuation of Content
The valuation of content is a subject that has been at the forefront of my mind lately. In the movie business, we used to anticipate the value of content (movies) we were interested in financing and...
View ArticleBuilding a Content Platform
Yesterday, I discussed content as a platform. Today, I’m going to provide tips for building your content platform. The 90-9-1 Rule The 90-9-1 Rule is more of a benchmark, but it states that 1% of the...
View ArticleCMO Mondays: Snapchat files for IPO
Last week, Snapchat’s parent company, Snap Inc., filed paperwork for an IPO, with an expected valuation of $25 billion or more. In 2014, Snapchat introduced advertising into the platform. In 2015, it...
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